Vision, Mission, and Values

Our Mission

  • A picture of the future state that we seek to create for the Group
  • Provides a destination, not a direction
  • Can change from time to time


Our Vision

  • What the Group commits to doing to support the achievement of the vision
  • Provides a direction to the destination
  • Can change from time to time


Our Values

  • Values articulate how we intend to live as we pursue our mission
  • Behavioural compass
  • Organisational behaviours that build culture
  • Remain fixed over time

Cascade of the System

Hierarchy in a Conglomerate

Family/Group Vision

To be a progressive, successful, and sustainable African business, helping to build economies and uplift communities by delivering solutions to the needs we have as individuals, societies and the natural world.


Customer Service Through Service Exellence

We achieve customer satisfaction by providing high quality, relevant products, delivered through an excellent service experience and easily accessed via preferred channels. 

Success is defined as market leadership on both financial and non-financial measures, in businesses we have built and acquired, that contribute towards a flourishing economy.

Group Values

  • Integrity strong moral and ethical operations
    2. Respect for ourselves and for each other
    3. Excellence hard work, performance driven, market leadership
    4. Entrepreneurship building business es, creative thinking
    5. People oriented customer centric, care for staff, care for society
    6. Fairness fair play in our business dealings
    7. Inclusive diversity & equality, staff & customers, bel onging
    8. Collaborative partnering for solutions, teamwork, Group coordination
    9. Progressive innovative and future centri


Ideas on Embedding Vision, Mission & Values

  • Appropriate companywide launch and roll out
  • Make the mission part of the companys processes – hiring, training, onboarding, appraising
  • Reinforce by tying to achievable team and individual goals
  • Recognition and rewards for employees who accomplish goals that align with the mission,e.g. peerto-peer recognition programs, gamify
  • Publish employee stories talk about what they are doing to achieve the mission
  • Vision and mission visible to employees always